

Massmart is an African retail and wholesale group with widely recognised and differentiated formats, represented in over 300 stores in 8 sub-Saharan countries. We have leading market shares in the general merchandise, liquor, home improvement and wholesale food markets. Our key foundations of high volume, low cost, responsible business and operational excellence enable our price leadership.
Latest News

Halfway Day 2025 to Bring Black Friday Like Price Cuts to Under Pressure Shoppers
Makro, Game and Builders are gearing up to offer customers deep price cuts in their annual Halfway Day promotion, which aims to provide consumers with a measure of mid-year financial relief.

Halfway Day to Bring Mid-Year Business Boost to Traders and Community-Based Entrepreneurs
Halfway Day to Bring Mid-Year Business Boost to Traders and Community-Based Entrepreneurs

Makro, Game & Builders Launch a World-First Mid-Year Spotify Wrapped Experience for their Halfway Day Deals
Massmart-owned retailers Makro, Game, and Builders are flipping the script on tradition by bringing a global first for their Halfway Day promotion – a Mid-Year Wrapped experience within music and podcast streaming app Spotify.
Jun. 27, 2025

Massmart Announces Operations Leadership Appointments
Massmart has announced new operations leaders for its Makro, Game and Cash & Carry trading brands.

World Environment Day: Massmart water conservation efforts save over 35 million litres of water
As we observe World Environment Day, Massmart is celebrating the water and cost savings that have been unlocked through its water conservation efforts.

Our Purpose
Saving our customers money so they can live better.
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Responsible Business
Our aim is to build the strongest and healthiest diversified retail group with the best long-term prospects on the continent of Africa. We believe that being socially and environmentally responsible is fundamental to achieving this and creating long-term stakeholder value.
Our People
We couldn’t serve our customers without the continued support of our greatest asset: our associates. We’re proud to support them by offering jobs at all levels – and investing in them through training and skills development so that all jobs lead to careers.
Suppliers
Our suppliers help us deliver our purpose to save customers money so they can live better. We work with these companies, along with NGOs and government leaders, to ensure that everything we sell is produced responsibly.