Supplier Development

Following Massmart’s 100% acquisition by Walmart, the company now has gained improved access to technical capabilities focused on enhancing the customer shopping experience across its Makro, Builders, and Game websites.

Massmart, owner of Game, Builders and Makro, has introduced Walmart’s Global Integrated Fulfillment (GIF) software to all Makro stores – with plans underway to expand into Game and Builders.

In light of this rise in comparative shopping behaviour and the current challenging consumer environment, Makro has redoubled its efforts to help customers save money so they can live better.

Builders has kicked off its month-long 2024 Black Friday promotion, with the release of its first week of deals. Each weekly promotion will feature deals across product categories that are most relevant to Builders customers at this time of the year.

Massmart powered by Walmart is keenly focused on bringing customers great products from around the world, at the best possible prices.

The incorrect disposal of waste, often into landfill is an environmental issue worldwide.

Generative AI (Gen AI) continues to gain momentum around the world as organisations and individuals seek to improve their levels of productivity and focus on the most important and impactful work.

As South African consumers continue to turn to private brand products to make their money go further, Massmart’s ‘M’ frozen convenience offering has experienced exciting growth of over 30% at Makro between January and June this year.

Massmart has joined forces with local Fintech, Retail Capital, providing access to funding to small, medium enterprises (SMEs) in South Africa. Retail Capital is one of the country’s leading alternative funders and a leader in Fintech solutions.

As part of the expansion of its private brand offering, Massmart has acquired appliance brand, Eiger, as part of its Private Brand portfolio.

Shopping and spending habits continue to shift as cost saving becomes increasingly imperative.

Massmart’s health and fitness brand, Trojan, has launched its new Pro Series – extending Africa’s leading home fitness brand into the premium fitness market.

In its bid to become the leading retail and wholesale eCommerce destination in South Africa, Massmart is reaping the benefits of re-setting and upgrading its online order fulfilment infrastructure.

The new Builders website offers customers a much quicker and more intuitive online experience resulting from new features that significantly improve the customer journey from sign-up and log-in, to product search, recommendations and checkout.

In its latest move to become the leading eCommerce player in South Africa, Massmart has launched a bespoke business (B2B) website to meet the needs of business customers, who are facing similar economic challenges to end consumers.

These are the most popular products that South African Liquor Aficionados, Braaiers, Gardeners, Outdoor Enthusiasts, Power Tool Gurus, DIY Hobbyists and Techno Buffs are Buying Online at Massmart this Holiday Season

Massmart opened an experimental clearance outlet called ‘The Last Chance Store’ in response to consumer demand for quality hard goods at basement bargain prices.

Following a further round of in-depth Black Friday consumer research, Massmart’s Makro, Game and Builders stores will re-introduce month-long Black Friday promotions this year.

Massmart opened two new Builders Express stores last week, one near Mall of The North in Polokwane and the other, in Vergelegen, Western Cape.

Last week, Massmart, together with Retail Capital, a division of Tyme Bank, hosted a Business Funding Information session for its Marketplace seller base. The webinar provided these small business owners with key insights about the funding options available to them.

Sale will enable greater focus on high-returning trading assets

Massmart Growth Summit: Feb. 2, 2025, in Johannesburg, South Africa

Massmart’s Game and Makro stores Launch ‘Little One’ nappies in response to consumer feedback requesting cheaper high quality nappy options.

In the lead up to Black Friday and the Festive Season, it is common to see the number of online scams rise. These include fraudsters posting fake deals, sending phishing emails and using fake eCommerce sites to entice consumers into making purchases and sharing their information.

Massmart has revealed some of its key highlights from Makro, Game and Builders for the first three weeks of its month-long Black Friday promotion.

The Massmart-owned Trojan Health brand has built a reputation as Africa’s leading home fitness brand over the past 42 years and in 2022, it launched the Trojan Pro Series to offer a premium option to customers looking to take their fitness to the next level.

SA consumers continue to face tough economic times, with more than one in three South Africans unable to meet their current bills and loan obligations, according to Transunion research.

Massmart’s Jumbo and Cash & Carry Brands operate an intensive food safety programmethat ensures that food for sale in these stores is always safe for consumption.

As the Festive season approaches, searching for the right toys to gift can be a daunting task for parents. Makro and Game have removed the guesswork from this task, revealing this year’s Top 10 Toys – as rated by South African kids.

After positive feedback from consumers last year, Massmart’s Game, Makro and Builders stores will once again offer month-long Black Friday promotions this year..

Lindt, the globally renowned chocolatier, has officially partnered with Massmart-owned OneCart, South Africa's leading multi-store delivery platform, to offer its premium chocolate range for delivery in just 60 minutes.

Acclaimed winemaker, Ken Forrester, launches Trillenium, an exclusive private brand Chenin Blanc wine, available only at Makro.

The cost of living remains challenging for South African consumers many of whom are hard pressed to meet monthly expenses for basic food items.

Massmart is working closely with Walmart’s global buying offices around the world to secure better prices on a wide range of products.

Trojan Health and its sub-brand for semi-commercial health equipment, Trojan Pro Series is a Private Brand owned by Massmart, and available exclusively at Makro and Game stores.

Massmart has announced the 250 potential suppliers who have been selected to attend and present their products to the Group’s buyers at its Inaugural Growth Summit, which will be held on 2 April 2025.

Massmart and Walmart have announced the first Africa-focused supplier Growth Summit which will be held in Johannesburg on 2 April 2025. The summit is modelled on similar highly successful events that Walmart has hosted, most recently in their Chile market.

Massmart-owned retailers Makro, Game, and Builders are flipping the script on tradition by bringing a global first for their Halfway Day promotion – a Mid-Year Wrapped experience within music and podcast streaming app Spotify.

Makro, Game and Builders are gearing up to offer customers deep price cuts in their annual Halfway Day promotion, which aims to provide consumers with a measure of mid-year financial relief.

Approximately 500 delegates representing 250 Africa-based small and medium businesses recently pitched their products to Massmart buyers at the Massmart powered by Walmart Growth Summit.

The summit will be held in Johannesburg on 2 April 2025 and provides opportunity for Africa-based suppliers who manufacture, grow or assemble on the continent to connect directly with the appropriate Massmart buyers.

Massmart believes there will be continued growth and competition in the home fitness segment.

Massmart has continued the expansion of its private brand offering, through the recent launch of the ‘Sweetfields’ brand in its stores. The brand offers customers quality sweet treats at affordable prices with a product range that includes biscuits, candy, toffee eclairs and cordials.