The addition of this to the retailers store shelves brings customers premium quality at affordable prices.
Walmart (SA), Makro and Game are proud to announce the launch of Great Value Extra Virgin Olive Oil, setting a new benchmark for affordability in the South African market. Priced at just R149 for a 1-litre bottle, Great Value offers the most competitively priced extra virgin olive oil in this size category, making premium quality accessible to more South Africans than ever before.
This is made possible through leveraging of the extensive global sourcing power of Walmart. By tapping into Walmart’s worldwide supply chain Walmart (SA), Makro, and Game are able to deliver exceptional value without compromising on quality.
“We are excited to bring Great Value Extra Virgin Olive Oil to our South African households. It re-enforces our commitment to delivering exceptional quality at unbeatable value, ensuring that more households can enjoy the health benefits and superior taste of premium olive oil without compromising on price,” says Natashia Smith Private Brand Executive for Massmart.
The Great Value brand is the primary private brand for Walmart globally, offering consumers a wide range of affordable groceries and household essentials. The brand is designed to provide comparable quality to national name brands but at significantly lower prices.
The availability of more affordable options, such as Great Value extra virgin olive oil at Walmart SA, Makro, and Game, is significant. This comes as global demand for extra virgin olive oil rises - driven by health-conscious consumers - even as prices remain high and unstable due to factors like poor harvests in Europe, which produces most of the world's supply.
While recent 2026 reports point to how prices are expected to trend downward as supply improves, olive oil prices have proven to be volatile. Furthermore, risks persist, as extended heat waves in Europe may jeopardise olive oil production, potentially resulting in price increases if future crop yields decline.
With this launch of Great Value extra virgin olive oil, Walmart (SA), Makro and Game, continue to disrupt the retail landscape, providing customers with innovative, high-quality offerings at affordable prices, at a time when they need them the most.
