Makro and Game are bringing back their popular annual Top Rated by Kids event where children test a variety of toys to help create a list of South Africa’s best, chosen by kids themselves. This fun-filled event brings together over 500 children from across the country to rate never-before-released toys.
The first of these judging events took place this past weekend at their Makro Silverlakes and Game Mall of Africa stores – with more toy testing events to follow throughout the month of September in KZN and Western Cape leading up to the announcements of this year’s top-rated toys in October. These events are more than just playtime; they’re a chance for kids to become the real judges of what makes a toy exciting, imaginative, and worthy of topping the festive wish lists. From toys like the Lilo & Stitch Monopoly, to the Disney Stitch Radio Control Surfer to the I Play Jumping Baby, the event lets children test a wide range of toys before giving their honest ratings.
The results of the toy testing events directly shape Makro and Game’s Annual Festive Toy Catalogue, with the top-rated toys earning a place on both brands must-have toys list for the festive season. This ensures that the catalog reflects what truly resonates with South Africa children, making gift-giving easier.
“This is the fourth instalment of the event, which first launched in 2018. Our Top Rated By Kids event has become a highlight on our calendar each year,” said Andrew Stein, Vice President of Group Marketing at Massmart. “It’s incredible to see kids’ faces light up as they discover new favourites and share their opinions. By letting children guide our festive toy selection, we ensure our shelves—both in-store and online—are stocked with the toys kids really want.”
The Makro and Game Top Rated By Kids event has grown into a much-loved annual tradition, reinforcing both brands’ leadership in the toy category, while celebrating the joy of play and helping families make holiday shopping easier.
