These are the most popular products that South African Liquor Aficionados, Braaiers, Gardeners, Outdoor Enthusiasts, Power Tool Gurus, DIY Hobbyists and Techno Buffs are buying online at Massmart this holiday season.
Massmart, the owner of Builders, Game and Makro has one of the most diverse store-based product category offerings in South African retail, all of which are also available online. We spent time analyzing customer transactions to see what South Africans are spending money on. Here’s what we found:
| Customer Type | Top Seller |
| Liquor Aficionado | Jameson Irish Whisky |
| Braaiers | Weber Compact 57cm Kettle Braai |
| Gardener | Ryobi 125 cc Petrol Lawnmower |
| Outdoor Enthusiast | Campmaster Steel Director 200 Chair |
| Power Tool Guru | Bosch Cordless Impact drill 18V |
| DIY Hobbyist | Gedore Red 100 Piece Toolkit |
| Techno Buff | Samsung 58’’ Crystal UHD TV |
Black Friday online promotion sales activity was exceptionally high and Massmart was pleased to see the positive impact on customer order fulfillment following recent investment in technologies such as GIF (Walmart’s Global Integrated Fulfillment order fulfillment software application) and FarEye (a route optimization and order tracking visibility capability). Together, these enabled Massmart to handle an order volume increase of over 300%, and still deliver to customers in half the time compared to last year. Other online indicators on Massmart’s platforms also improved significantly in comparison to previous years, including site visits, conversion rates, and average order values.
Commenting, Srividya Pandya, newly appointed Senior Vice President of eCommerce, said, “Customer adoption on our online offering continues to beat our expectations. We are making impactful online investments based on Walmart’s global experience and have big plans to further boost our online presence in this market.”
