Makro has undergone an accelerated eCommerce transformation programme in recent months, as part of Massmart’s overarching strategy to become a leading omnichannel (online and store) retailer in South Africa. The new native Makro app is the retailer’s first fully-fledged and stand-alone shopping app, enabling customers to make purchases of general merchandise, liquor and pantry items.
“With the growth of eCommerce on Makro.co.za, an App was the natural progression and thanks to the foundations that have already been laid by the eCommerce team, we were able to develop this app fully in just eight weeks,” explains Llewellyn Walters, CEO of Makro. “We were also greatly assisted by learnings from previous Apps we have built in the Massmart group and the support of Walmart’s Global Tech team in Bangalore, India has been key to delivering this accelerated project.”
