Massmart's 100% acquisition of local last mile delivery firm, WumDrop, is providing an improved customer experience through its digital channels. Makro, (and other Massmart brands in the future), will be able to clip its 3 – 5-day delivery lead time promise to just 2 days, for deliveries within 30km from any store, as soon as the end of June. The move forms part of a multi-year e-commerce strategy that has seen the group buy up a number of innovative companies to strengthen its capabilities in last-mile delivery, particularly Wumdrop.
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