Massmart-owned retailers Makro, Game, and Builders are flipping the script on tradition by bringing a global first for their Halfway Day promotion – a Mid-Year Wrapped experience within music and podcast streaming app Spotify.
The music streaming app typically brings this year in review listening experience to its users at the end-of-year but this year, Makro, Game, and Builders are flipping the script on the tradition by bringing it to the middle of the year. This approach aligns with the overall spirit of their Halfway Day promotion, which delivers Black Friday-type deep cut deals to customers in the middle of the year.
From 27–29 June 2025 Spotify users can log into Spotify and discover their very own Mid-Year Wrapped, consisting of sounds that have defined the first half of 2025 and brought to them exclusively by Game, Makro and Builders. As part of the experience users will also get to see and click through to a selection of Game, Makro, and Builders Halfway Day deals.
The Game, Makro and Builders Halfway Day promotion takes place from 27–29 June 2025 and features deep cut discounts on products that include:
Great Value UHT Long Life Milk 6x 1Litre R89,99
10kg Econo Super Maize Meal, 10kg Econo Rice, 10kg Golden Cloud Wheat Flour all for R299
3 Panel Cadac Gas heater for R999
9Litre Russell Hobbs Digital Airfryer, Buy 2 for R1 999
PS 5 Slim Console Digital for R10 999
165cm (65”) Smart QLEDTV R9 999
JVC 2.1 Channel Soundbar R899
For more information, visit www.game.co.za or www.makro.co.za and www.builders.co.za or follow them on social media.
