Massmart is a managed portfolio of four divisions, each focused on high-volume, low-margin, low-cost distribution of mainly branded  consumer goods for cash, through 376 stores in 12 countries in sub-Saharan Africa.

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WHILE low-end consumers living in dense residential areas were not buying or building new houses, they were either renovating them or fixing them, Llewellyn Walters, the managing director of Massmart’s…

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As long as Walmart-backed Massmart continued to focus on the product range of its existing chains — Makro and Game — without changing much, it seemed for the most part…

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