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Massmart’s Corporate Accountability proposition is to achieve commercial success by adopting a mass distribution business model that proactively incorporates the input of our stakeholders to effectively integrate commerciality and accountability.

We want to give a practical effect to this proposition, from our first engagement with stakeholders through to the implementation of accountability initiatives that respond to opportunities to:

Our accountability initiatives are wide ranging and extend from integrating small holder farmers into our supply chain, rationalising private label product packaging and improving store energy efficiency to championing black economic empowerment and increasing employee access to affordable private healthcare benefits.


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