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Environmental Sustainability
Toward a zero waste future
We know that we have an important role to play not only in minimising waste from our own operations and products, but also by encouraging our customers and suppliers to minimise their waste production and to recycle as much as possible.

At Massmart we recycle in approximately 93% of our stores, which is challenging because of the lack of waste recycling infrastructure in many parts of sub-Saharan Africa. However, using innovative thinking we are managing to find ways to collect waste for recycling in remote areas, which sometimes includes reverse logistics when we arrange for recyclables to be returned to our distribution centres.

Electronic waste (E-Waste) is one of the world’s fastest growing waste streams, and as a customer destination of choice for electronic goods, we want to ensure that we do our part to mitigate this impact.

Through the Makro Electronic Waste Recycling Programme, currently available at 19 stores and run in partnership with 53 electronics brands, we provide customers with E-Waste recycling bins where they can dispose of their unwanted electronic appliances with the assurance that they will be safely recycled.

We are always looking for ways to help our customers appropriately dispose of their packaging waste and have introduced standardised on-pack recycling logos (OPRLs) on our Private Label packaging. These OPRLs, which have been implemented on more than 350 SKUs encourage our customers to sort and separate their packaging waste to enable more efficient recycling.

“…we provide customers with E-Waste recycling bins where they can dispose of their unwanted electronic appliances with the assurance that they will be safely recycled.”