New multi-sensory, interactive shopping experience for DionWired customers
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DionWired, South Africa’s leading lifestyle technology store, has relaunched so customers can enjoy the experience of shopping for electronics as much as they enjoy using them.
Upgrades include a new layout that caters to how customers would like to shop and a bouquet of new services that simplify customer’s lives. These changes have transformed the store into a multisensory shopping environment that’s easier to navigate, more convenient and fun.
DionWired’s Director, Nazim Cassim says “We undertake continuous research to tap into the needs and wants of our customers and bring them solutions to their desires in an exciting, interactive environment where everyone can get a chance to experience the possibilities of the amazing technology we bring to South Africa.”
The store’s customer-centred design is minimal, open-plan and gives customers an eye-level view of the entire shop floor. Shopper ergonomics were also considered in the layout, meaning that the store was designed and its products arranged so that they fit the people who use them.
The new bouquet of services include an in-store Vodacom contract activations centre, a DSTV sales and technical support area and an in-store Apple boutique. The first of its kind in South Africa, the Apple in-store boutique has a clean and industrial design that mimics the basic look and feel of the Apple White stores worldwide. And just like Apple White stores where customer interactivity is key, the displays invite customers to touch and feel and use. To ensure that customers get the full Apple experience at DionWired, Apple accredited staff have been appointed.
To make shopping even more convenient, DionWired has introduced a concierge service that allows customers to get their online or in-store purchases fully installed, supported and serviced. That means everything from delivering and installing your home cinema system to installing a gas hob or plumbing for your kitchen appliances.
The DionWired scent Fresh Blue, hopes to further entice customers to linger in the store while evoking a positive feeling of intent and confidence.
DionWired Woodmead was the first store to get the new look, seven more outlets will be refurbished in the coming year.
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Notes to Editors
Massmart is a managed portfolio of four divisions, each focused on high volume, low margin, low-cost distribution of mainly branded consumer goods for cash, through 400 stores in 12 countries in sub-Saharan Africa.