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New discount megastore for Nairobi

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Game Stores, Africa’s largest discount retailer of general merchandise expanded its current continental footprint by opening its first store in Kenya, in the bustling capital city of Nairobi.

Garden City Mall, which can be found on Thika Super Highway Exit 7, is the home of Game Nairobi, where customers can browse a wide selection of products in a spacious store that measures an impressive 5000 m2.

The new store which opened on Thursday 28 May 2015 is designed to please the most discerning shopper with its wide isles, bright lighting, bold in store signage and efficient air-conditioning.

Game’s Marketing and Customer Director, Mark Turner is optimistic about Game’s new venture into Kenya. “We are pleased to see that the nation of Kenya has already shown us a warm welcome through the generous support we have received in setting up our store. We can guarantee that our new store in Nairobi will offer our customers our signature shopping experience of pleasure, convenience and unbeatable value.”

Game Nairobi is a one stop shop offering a wide selection of delicious, quality pre-weighed fresh food in addition to general merchandise line items ranging from major domestic appliances, high tech televisions, sound and audio equipment to toys, linen, sporting goods, interior decor, camping and outdoor products plus health and beauty aids. The new store promises to offer quality branded product ranges that will suit every customer’s budget.

“Game’s value for money concept of discount retailing, which has earned the group a loyal customer base across Africa, will dramatically expand the shopping options that have been available to consumers in Kenya before now,” added Turner.
Other attractions include abundant parking, and an in store gift registry, making it an ideal place to shop for weddings, baby showers and anniversaries.

Game’s continued commitment to customer wellbeing is reflected in its slogan, Game – “Save money. Live better” This is applied through a rock solid trio of far-reaching guarantees on price, satisfaction and service.

The Price Guarantee reaffirms that Game will beat the price of any other dealer who has the same stock as sold in Game stores.

The Satisfaction Guarantee promises to refund the purchase price of goods – or exchange any goods at any time – if returned in the original condition and packing.

The Service Guarantee promises customers that Game will provide on-going service on any product purchased – even after the expiry of the warranty.
ENDS (400 words)
Media Enquiries:
Tinabo Majaye-Khupe
MDD Public Relations and Communications Practitioner
Tel: +2731 302 8303

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