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New discount megastore for Abuja

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Game stores, Africa’s largest discount retailer of general merchandise, is expanding its current Nigerian presence to open a fourth discount megastore in Nigeria’s bustling capital city, Abuja.

Game is a discount retailer of general merchandise items ranging from major domestic appliances, high-tech televisions, sound and audio equipment to toys, linen, sporting goods, interior décor, camping and outdoor products, health and beauty aids.

Game has been operating in Nigeria since 2005 and has since opened stores in Lagos (Palms Mall) Enugu (Polo Park Mall) and Kano (Ado Bayero Mall).The fourth Game store to be opened in Nigeria is scheduled to open on November 26 and can be found at Plot 1265A, Bala Sokoto Way, Jabi Lake, Jabi, Abuja, FCT . The store new store is a spacious retail wonderland where customers will be offered the signature Game shopping experience of convenience and unbeatable value in a spacious retail wonderland that measures an impressive 5031m2.

Game’s Marketing and Customer Director, Mr. Mark Turner, is optimistic about Game’s expansion in Nigeria. “We are delighted that Nigerian consumers have shown us such great support by supporting our Game stores in Lagos, Enugu and Kano. Game’s value for money concept of discount retailing which has earned the group a loyal customer base across Nigeria and Africa at large will dramatically expand the shopping options that have been available in Abuja before now” said Turner.

Unprecedented low prices and a trio of guarantees unlike any other in Nigeria are just some of the unbeatable attractions which Abuja shoppers will be able to enjoy. Other attractions include spacious, safe and secure parking and an in store gift registry that makes Game Abuja the perfect place to shop for wedding anniversaries, baby showers and other special occasions.

“We are aware that Abuja shoppers expect something different to what has previously been offered in the retail market, such as an improved shopping experience and a wider array of general merchandise. Customers can be rest assured that we will offer unbeatable everyday low prices, quality general merchandise and unsurpassed customer service. Shoppers will get only the best of what Game has to offer when they visit our stores,” said Turner.

As a leading retailer in the Nigerian retail market, Game is guided by four basic core beliefs, one of which is exceeding the expectations of customers. Turner added “We always put our customers at the heart of all we do, this is done through continuous customer and market research which allows us to tailor our products and services to match the desires of our customers. By doing so, we are able to go above and beyond what is expected of us.”

Game was the first retailer in Nigeria to launch an in-store revolving credit facility, “this is just one of the ways that Game exceeds customer expectations and helps customers to save money so that they can live better” said Turner. The credit facility which is administered by 03 Capital gives customers the freedom to buy now and pay later for any items purchased in-store. This credit facility is the first of its kind in Nigeria to be issued without an issuance fee, additionally, the card is also issued free of commitment and advisory fees.

Turner explained that the stores’ single-minded commitment to customer wellbeing was reflected in its slogan: ‘Game – save money, live better.’ This is applied through a rock-solid trio of far-reaching guarantees on price, satisfaction and service.

The Price Guarantee reaffirms that Game will beat the price of any other dealer who has the same stock as sold in Game stores.

The Satisfaction Guarantee promises to refund the purchase price of goods – or exchange any goods at any time – if returned in the original condition and packing.

The Service Guarantee promises customers that Game will provide ongoing service on any product purchased – even after the expiry of the warranty.

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