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Massmart ’ s winter donation of three tons of Max-a-Meal to FoodBank SA

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Massmart has donated 3 000kg of Max-a-Meal to the Johannesburg branch of FoodBank SA as part of its bi-annual donation to the feeding scheme, which has seen 21 000kgs of Max-a-Meal to FoodBank SA since it was launched in 2009. Max-a-Meal is a highly nutritious legume-based supplement comprised of samp, dried beans, barley, green peas, herbs and spices.
This most recent donation was made to the City-Deep based FoodBank, which distributes food to Pretoria, Tembisa, Alexandra, Soweto, Ivory Park and suburbs on the East and West Rand of

FoodBank SA forms a part of the feeding schemes established by the international NGO Global FoodBanking Network and currently supplies food to more than 1 700 NGOs throughout South
Africa. These organisations are typically community-based NGOs such as crèches, edu-care centres, orphanages, shelters, feeding schemes and clinics. Mo Kajee, Managing Director of FoodBank SA, says: “Massmart’s generous donation of 3000kg of Max-a-Meal reminds us that there are people who acknowledge and care for what we do. Collectively the agencies we work with serve over 300 000 beneficiaries and we thank Massmart for their help with that.”

The Max-a-Meal will be distributed amongst 377 agencies that collect food from FoodBank City Deep daily and it will be used to feed children, the elderly and homeless during the cold months ahead. Siza Shabalala runs Thembani (Place of Hope), just outside Johannesburg. She says she’s grateful for the contribution that both Massmart and FoodBank have made this winter. “Max-a-Meal is such a nutritious food that a little bit can go a long way and it’s a good source of food during winter.” Thembani mainly caters for the elderly, but Shabalala says she’s now also providing meals for the children that are left behind when parents and grandparents die. Massmart’s support of this programme forms a part of the company’s ongoing focus on feeding initiatives in South Africa, such as Game’s Amalunchbox project and the recent donation by the Walmart Foundation of 100 container kitchens to the 94+ Schools Project for Nelson Mandela.
Grant Pattison, Massmart CEO, reiterates: “Massmart supports a number of programmes aimed at alleviating malnutrition and issues of food security and we are impressed with the progress that FoodBank South Africa has made since its launch in 2009. This winter’s contribution is timed to respond to the additional demand for calories during the colder months.”

Media release issued by Brunswick on behalf of:
Massmart Holdings Ltd
Brunswick Group – 011 502 7300
Lucy Maboya – 071 681 6682

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