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Massmart CultureUncategorized
BUA
BUA is a South Sotho word that means speak freely, through our annual associate engagement survey we encourage our associates to do just that.

We take pride in driving a culture that creates an environment where all our associates feel that they belong and appreciate the commitment that both our leaders and associates have shown to continually improving our culture.

We conduct our BUA survey annually through which associates give us feedback on how we are doing as a business.

In 2020, a total of 90% of Massmart associates participated in the survey and results indicate that associate engagement remains high across our business, we are pleased with this result as it has been achieved in an environment where it would have been expected that engagement with our associates would show a decline.

The overall results of the survey reflect a level of confidence from our associates that the organisation is on the right track and that we are making the required changes to make our business successful and sustainable.

Our leaders ensure that there are action plans in place that focus on areas identified for improvement. As these action plans are implemented, we will be able to see how they have addressed the areas our associates are most concerned about.

The survey results with regard to diversity and inclusion were pleasing overall and we have a strong base on which to launch diversity, equity and inclusion initiatives.

“…90% of Massmart associates participated in the survey and results indicate that associate engagement remains high across our business.”