Our profit formula is to reduce expenses and negotiate the best possible everyday low-cost price with suppliers. This frees up cash, which we invest in everyday low prices for our customers. By doing this our customers save money, the demand for our product increases, we grow sales and reinvest the money back into our business.
Our revenue differentiators:
Our revenue is generated from the sale of Food and Liquor, Durable Goods including Home Improvement and VAS products sold across our network of stores.
2018: R90.9 billion
Our cost differentiators: