Chief Executive Officer (CEO), Guy Hayward, chairs Massmart’s Executive Committee. It comprises key Executives in the Group including the Chief Financial Officer (CFO). Other members of the Committee include the Group Chief Information Officer, Supply Chain and Logistics Executive, the Group Human Capital Executive, the Chief Ethics and Compliance Officer, the Group Financial Services Executive and the Group Corporate Affairs Executive. Further it includes the four Divisional Chief Executives, Group Legal Executive, General Counsel and Company Secretary and the Group Commercial Executive.

The CEO and CFO are the most senior decision-making Executives in the Group. With the help of the Committee they deliberate, take decisions on or make recommendations on all matters of strategy and operations. Within the parameters described by the Board-approved Delegation of Authority, the decisions or recommendations are sometimes referred to the Board or its relevant Committee for final approval, while in other cases the power to take decisions is delegated to the CEO and CFO.

The Executive Committee assists the CEO and CFO with specific responsibilities, inter alia:

  • Monitoring and measuring the structures, trends and performance of markets and competition;
  • Strategic planning;
  • Defining, configuring, financing and structuring the Group’s portfolio of assets;
  • Shaping and approving the competitive strategies, growth and operating plans and budgets of the Divisions and functional departments;
  • Measuring, monitoring and taking proactive corrective action on Divisional performance;
  • Ensuring adequate risk management, internal controls, governance, compliance and ethical behaviour throughout the Group; and
  • Shaping and approving succession plans and senior executive management appointments.
Guy Hayward
(53)
Chief Executive Officer
Appointed
May 2001
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Johannes van Lierop
(52)
Chief Financial Officer
Appointed
March 2015
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Jane Bruyns
(58)
Group Human Capital Executive
Appointed
May 2015
Henley Management College – MBA, Business; Diploma in Management, Business
+ Full bio
Prior to joining Massmart, Jane worked for Masscash as HR Director from February 2006 until April 2015. Jane has 22 years’ experience as an HR Generalist in the Wholesale and Retail industry ranging from Recruitment, Learning & Development, Union Negotiations, Performance & Development Management, Corporate Social Responsibility and Ethics. Jane’s specialities include Coaching and Leadership Development and Organisational Ethics.

Whilst at Henley Jane was awarded the prize for outstanding academic achievement for leadership effectiveness and the prize for outstanding academic achievement for managing people.

Jane joined the Massmart Executive Committee in May 2015.
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Gerhard Hayes
(43)
Group Financial Services Executive
Appointed
November 2015
BCom Hons, Economics, (Unisa) BEc, Economics (Stellenbosch University)
+ Full bio
After graduating from Stellenbosch, Gerhard joined the Shoprite Group in 1998 as a project manager for Financial & Value-Added Services. A few years later he completed his B.Comm (Hons) degree and was also promoted to General Manager of Financial & Value Added Services. While he was there he was also appointed as General Manager of the Shoprite Checkers Pharmaceutical Division where he established the Medi+Rite pharmaceutical chain. In 2007 he was also appointed CEO of Computicket. After successfully building and integrating Medirite pharmacies and Computicket into the Shoprite Checkers chain, Gerhard was appointed to the Shoprite Checkers board in 2009 as Director of Financial and Value-Added Services. Gerhard joined Massmart as the Group Financial Services Executive in November 2015.
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Richard Inskip
(57)
Group Chief Information Officer, Supply Chain and Logistics Executive
Appointed
January 2017
BCom (UPE)
+ Full bio
After graduating Richard worked for a number of companies during the 1980’s, including Edgars and SPL. Richard joined Woolworths in 1991. He was appointed to the board in 1998 and retired as the Director Operations and Financial Services (Group COO) in 2008 having served on the Holding company and multiple subsidiary boards. Richard served as the Chairman of the Wooltru Healthcare fund for 6 years as well as a trustee of the Pension fund. During this period he was a founding member of the Executive Committee of the Consumer Goods Council of SA and served on the external boards of Netactive and Business Recovery Services and attended a Strategic Management course at Harvard. After retiring from Woolworths, Richard spent some time developing and operating a game and hospitality ranch. He then co-founded Cafeine Retail Consulting which serves most of the large South African retail companies, as well as co-founding a food manufacturing company, Food by Staple. Richard served as a retail advisor to 8 Miles plc (pan African private equity fund) and served on the AVI board until he joined Massmart in January 2017.
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Doug Jones
(46)
Divisional Chief Executive of Masswarehouse
Appointed
September 2012
BCom, PGDA (UCT), CA(SA)
+ Full bio
After qualifying as a Chartered Accountant in 1998 Doug moved to Toronto, Canada with Deloitte. After spending a year with MarketLink Enterprises, an eCommerce consultancy, he joined Coca-Cola Enterprises in Toronto for a number of years before returning to South Africa to join ABI (The Soft Drink Division of SAB Limited). Doug joined Makro as Finance Director in 2007 and became Commercial Director in 2010. Doug was appointed Divisional Managing Director in September 2012, and joined the Massmart Executive Committee at the same time. He was appointed as Divisional CEO in April 2014, and was Chairman of the Massmart Pension and Provident Funds from 2009 until 2015.
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Brian Leroni
(54)
Group Corporate Affairs Executive
Appointed
July 2007
BA (Wits), MPhil (Stellenbosch)
+ Full bio
Brian’s work experience includes executive positions at Masstores Proprietary Limited, an associate partner at Andersen Consulting (now Accenture) and Marketing Director at CNA. He joined Massmart as Group Projects Executive in September 2004 and was appointed Group Corporate Affairs Executive in September 2005. Brian joined the Massmart Executive Committee in July 2007.
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Dhari Moodley
(46)
Chief Ethics and Compliance Executive
Appointed
May 2017
Bcom Finance, CIA Certified internal auditor, CRMA Certification in risk management
+ Full bio
Dhari has expert experience and knowledge in governance, risk management, internal audit, forensics and ethics. He joined Massmart as an internal auditor in 1999 and held various leadership roles within audit including the Chief Audit Executive position. Dhari was appointed to Chief Ethics & Compliance Executive on 1 April 2017 and joined the Massmart executive committee in the same year.
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Joe Ralebepa
(47)
Group Legal Executive, General Counsel and Company Secretary
Appointed
November 2016
BA, LLB, H.DIP (Company Law) (Wits), PGD (Commercial IP) (Nottingham Trent (UK)
+ Full bio
Joe began his career in law at Werksmans Attorneys as an article clerk after graduating from Wits University. After practicing as a commercial attorney at Werksmans for a short while, he moved on to join the Southern & East Africa Division of The Coca-Cola Company in South Africa.

Joe’s career at The Coca-Cola Company (TCCC) spanned well over a decade, during which time he held various senior legal and corporate counsel roles including Group Intellectual Property Counsel, based in the UK. Joe joins the Massmart Group from British American Tobacco South Africa where he held the role of General Counsel and Head of Legal & External Affairs, and was a member of the Area Leadership Team and Board for their Southern Africa business.

Joe joined the Massmart Executive Committee in 2016.
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Llewellyn Steeneveldt
(50)
Group Commercial Executive
Appointed
July 2009
BSc Eng (Phys Met), GDE (Industrial), MBA
+ Full bio
Llewellyn graduated from the University of the Witwatersrand in 1991 as a Physical Metallurgist. After seven years with Tongaat-Hulett group and three years with the Industrial Development Corporation, Llewellyn joined Massmart as Business Analyst in 2002. He has since held various positions within the Group, including Executive Assistant to the CEO and Managing Director of Builders Express. Llewellyn was appointed Group Commercial Executive and joined the Massmart Executive Committee in July 2009.
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Albert Voogd
(54)
Divisional Chief Executive of Massdiscounters
Appointed
August 2016
MSC Business Administration
+ Full bio
Albert is an experienced retail veteran across developed and emerging markets. He was with Ahold for more than 25 years, and has worked in Europe, the US and South America, across most retail functions, and in both Food and General Merchandise retail formats.

Albert worked as Chief Operating Officer at SHV Makro in South America for two years. He joined Massmart in August 2016 as the Divisional CEO for Massdiscounters and joined the Massmart Executive Committee in the same year
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Kevin Vyvyan-Day
(54)
Divisional Chief Executive of Masscash
Appointed
August 2005
BCom, BAcc (Wits), CA(SA)
+ Full bio
After qualifying as a Chartered Accountant in 1989, Kevin consulted at both the Strategy Group (Deloitte) and Gemini Consulting. He joined UPD as Group Operations and Systems Director in 1995 and became Group Chief Executive Officer in 1996. Kevin joined Massmart as Divisional Chief Executive responsible for Makro and as a member of the Massmart Executive Committee in 2005. In September 2012, Kevin was appointed Divisional Chief Executive responsible for Cambridge Food.
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Llewellyn Walters
(55)
Divisional Chief Executive of Massbuild
Appointed
November 2008
BA, LLB (Wits)
+ Full bio
Llewellyn spent thirteen years in the banking industry where he held senior positions in a number of specialist financial institutions before joining ABSA. In June 2003, Llewellyn joined Super Group, a JSE-listed supply chain and logistics company where his last position was Divisional MD responsible for the group’s African operations. He joined Massmart in November 2008 as Divisional Chief Executive for Builders Warehouse, later becoming responsible for the whole division, and was appointed to the Massmart Executive Committee upon joining.
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