Massmart Media Releases

Following the launch last year of new Game and Makro eCommerce websites, and a Makro shopping App, Massmart has, in partnership with Walmart’s Global Technology Team in Bangalore, now also launched a revamped website for its Builders brand.

Massmart has and continues to invest significantly in eCommerce as a strategic growth vector.

Following a further round of in-depth Black Friday consumer research, Massmart’s Makro, Game and Builders stores will re-introduce month-long Black Friday promotions this year.

Massmart opened two new Builders Express stores last week, one near Mall of The North in Polokwane and the other, in Vergelegen, Western Cape.

Massmart is extremely honoured to have been named overall winner of the Southern Africa Non-Listed Women Empowerment in the Workplace Award at the 2023 Gender Mainstreaming Awards ceremony.

Earlier this year Massmart opened an experimental clearance outlet called ‘The Last Chance Store’ in response to customer research that highlighted exceptionally high consumer demand for quality hard goods at basement bargain prices.

In its latest move to become the leading eCommerce player in South Africa, Massmart has launched a bespoke business (B2B) website to meet the needs of business customers, who are facing similar economic challenges to end consumers.

In the face of rising food, fuel and electricity prices, recent Walmart acquisition OneCart has unveiled a revolutionary new shopping app that allows customers to instantly compare pricing between multiple retail stores.

Massmart, in its bid to become the leading retail and wholesale eCommerce destination in South Africa, is reaping the benefits of re-setting and upgrading its online order fulfilment infrastructure.

Last week, Massmart, together with Retail Capital, a division of Tyme Bank, hosted a Business Funding Information session for its Marketplace seller base. The webinar provided these small business owners with key insights about the funding options available to them.

Following Massmart’s 100% acquisition by Walmart, the company now has gained improved access to technical capabilities focused on enhancing the customer shopping experience across its Makro, Builders, and Game websites.

Massmart, owner of Game, Builders and Makro, has introduced Walmart’s Global Integrated Fulfillment (GIF) software to all Makro stores – with plans underway to expand into Game and Builders.