Builders has digitised its in-store retail experience by offering free WIFI and installing 44 high definition screens throughout the new Boksburg store. These digital and physical displays give customers the ability to order in store, order within specific departments, shop the extended range of products as well as view promotions and search for product information or inspirational DIY content. They also allow customers to watch ‘how to videos’.
As an early implementer of an effective digital strategy in its sector, Builders continues to capitalise on the demands of customers who want a seamless, slick integrated shopping experience. As such Builders is one of the first African retailers to introduce a 3D printing service making this fairly new technology accessible to the public. The Boksburg store offers an extended range of 3D printing services that open a world of possibilities for individuals and businesses. Prototyping, domestic replacement parts and modelling requirements are just some of the examples of what is now within reach for Builders customers.
To further assist customers with home improvement projects, Builders now offers design and installation services. Customers can use these services for projects that require professional expertise, such as kitchen and bathroom remodelling, or to get their air conditioners, ceiling fans and other products sold at Builders installed.
In terms of product innovation, Builders has extended its furniture range to include flatpack modular furniture. Builders Boksburg offers a comprehensive range of the latest trends in complete furniture solutions that will not only give customers quality and choice, but competitive pricing as well.
This new design promises a more versatile retail experience by offering shoppers a wide range of in-store services, eliminating shoppers’ need to trek between a slew of physical shops to make informed decisions about their DIY, home improvement and construction needs.
• Builders Warehouse Boksburg opens to the public on 1 May 2019. It is the first store with the new design and is the blueprint for all new Builders Warehouse stores going forward.
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Notes to Editors
Massmart is a managed portfolio of four divisions, each focused on high volume, low margin, low-cost distribution of mainly branded consumer goods for cash, through 436 stores in 13 countries in sub-Saharan Africa.
Builders forms part of Massmart Holdings Limited under the registered business name of Massbuild Pty Ltd. There are four complementary brands namely Builders Warehouse, Builders Express, Builders Trade Depot and Builders Superstore. Collectively these brands offer the largest range of quality products and services for the small to large building and maintenance contractor, home improvement and DIY enthusiast as well as garden or any other DIY related projects. The stores have convenient trading hours and locations and offer the largest range of quality products and services under one roof at competitive prices. Builders Warehouse follows the big box or warehouse retail format and trades out of stores across South Africa. While Builders Express caters to home owners and DIY enthusiasts. Builders Trade Depot caters mostly for medium to large-sized contractors and tradesmen engaged in building, maintenance and renovation projects. Builders Superstore is a new store format that opened its first two stores in November 2013 in Tembisa and Evaton which is aimed at homes in townships, rural and developing urban areas as well as small contractors. Builders has more than 110 stores in Southern Africa and continues to extend its footprint to other parts of the continent including Botswana, Mozambique and Zambia. A new store in Kenya will be opened during 2019.