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The sole objective of Massmart’s strategic thought and action is the achievement of competitive advantage through the continual improvement of a high-volume, low-expense business model that enables the provision of exceptionally low prices on an extensive range of products to our customer base (a broad spectrum of society in 13 sub-Saharan African countries).

The Board enhances the quality of decisions regarding strategy – facilitating a robust analysis and evaluation of options by the Board and Executive Management team. An annual three-year strategic review ensures that there is continuity and coherence in this strategic thinking.

Our vision for growth includes a focus on leadership and transformation, supply chain, private label products, financial services, organic growth, new formats and sustainability, all of which represent key elements of our three-year rolling strategic plans.


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