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Executive Commitee

Guy Hayward (53)


Chief Executive Officer and a member of the Risk and Social and Ethics Committees

Employee since 2000

Appointed 15 May 2001

Guy graduated from the University of Cape Town in 1986 and, after serving articles with Deloitte Haskins & Sells, qualified as a Chartered Accountant in 1989. During the 1990s he held financial roles at Malbak and CNA Gallo in South Africa and at Goldman Sachs in London. He joined Massmart as Group Financial Executive in 2000, was appointed Chief Financial Officer in 2001 and Chief Operating Officer in May 2012, before becoming Chief Executive Officer in June 2014. Guy is also chairman of the Hilton College Endowment Foundation.

Johannes van Lierop (52)

Hotel and Catering Management Degree, Bachelor of Business Economics, Chartered Accountant - RA (Amsterdam)

Chief Financial Officer and a member of the Risk Committee

Employee since 2015

Appointed 12 March 2015

Johannes did his articles with EY and graduated from the University of Amsterdam in 1997 as a Registered Accountant (RA or CA equivalent). After three years at the Dutch Development Agency, working in Cotonou, Benin he spent over a decade at Diageo in various capacities in Nigeria, Jamaica, the UK, Hungary, The Netherlands and again in Nigeria where he was CFO, IT procurement director and a member of the board at Guinness Nigeria up to 2011. Following that, Johannes worked in Nairobi, Kenya, for Bharti Airtel Africa, one of the largest mobile operations in the world. After three years as Africa CFO he took on the role of Africa Programme Director, driving business development and business integration for the Africa region. Johannes was appointed as Massmart’s Chief Financial Officer on 12 March 2015.

Jane Bruyns (58)

Henley Management College – MBA, Business; Diploma in Management, Business, attends the Social and Ethics Committee by invitation.

Group Human Capital Executive, Chairperson of the HR Forum and member of the Social and Ethics Committee

Prior to joining Massmart, Jane worked for Masscash as HR Director from February 2006 until April 2015. Jane has 22 years’ experience as an HR Generalist in the Wholesale and Retail industry ranging from Recruitment, Learning & Development, Union Negotiations, Performance & Development Management, Corporate Social Responsibility and Ethics. Jane’s specialities include Coaching and Leadership Development and Organisational Ethics.
Whilst at Henley Jane was awarded the prize for outstanding academic achievement for leadership effectiveness and the prize for outstanding academic achievement for managing people.

Jane joined the Massmart Executive Committee in May 2015.

Dhari Moodley (46)

Bcom Finance, CIA Certified internal auditor, CRMA Certification in risk management

Chief Ethics & Compliance Executive and Attends the Social & ethics, audit and risk committees

Appointed 1 April 2017

Dhari has expert experience and knowledge in governance, risk management, internal audit, forensics and
ethics. He joined Massmart as an internal auditor in 1999 and held various leadership roles within audit
including the Chief Audit Executive position. Dhari was appointed to Chief Ethics & Compliance Executive
on 1 April 2017 and joined the Massmart executive committee in the same year.

Richard Inskip (56)

BCom (UPE)

Group Supply Chain and Logistics Executive

After graduating Richard worked for a number of companies during the 1980’s, including Edgars and SPL. Richard joined Woolworths in 1991. He was appointed to the board in 1998 and retired as the Director Operations and Financial Services (Group COO) in 2008 having served on the Holding company and multiple subsidiary boards. Richard served as the Chairman of the Wooltru Healthcare fund for 6 years as well as a trustee of the Pension fund. During this period he was a founding member of the Executive Committee of the Consumer Goods Council of SA and served on the external boards of Netactive and Business Recovery Services and attended a Strategic Management course at Harvard. After retiring from Woolworths, Richard spent some time developing and operating a game and hospitality ranch. He then co-founded Cafeine Retail Consulting which serves most of the large South African retail companies, as well as co-founding a food manufacturing company, Food by Staple. Richard served as a retail advisor to 8 Miles plc (pan African private equity fund) and served on the AVI board until he joined Massmart in January 2017.

Doug Jones (46)


Divisional Chief Executive of Masswarehouse, Chairman of the Food Forum and Chairman of Massmart Corporate University's School of Management Development

After qualifying as a Chartered Accountant in 1998 Doug moved to Toronto, Canada with Deloitte.  After spending a year with MarketLink Enterprises, an eCommerce consultancy, he joined Coca-Cola Enterprises in Toronto for a number of years before returning to South Africa to join ABI (The Soft Drink Division of SAB Limited).  Doug joined Makro as Finance Director in 2007 and became Commercial Director in 2010. Doug was appointed Divisional Managing Director in September 2012, and joined the Massmart Executive Committee at the same time. He was appointed as Divisional CEO in April 2014, and was Chairman of the Massmart Pension and Provident Funds from 2009 until 2015.

Brian Leroni (54)

BA (Wits), MPhil (Stellenbosch)

Group Corporate Affairs Executive, attends the Social and Ethics Committee by invitation.

Brian’s work experience includes executive positions at Masstores Proprietary Limited, an associate partner at Andersen Consulting (now Accenture) and Marketing Director at CNA. He joined Massmart as Group Projects Executive in September 2004 and was appointed Group Corporate Affairs Executive in September 2005. Brian joined the Massmart Executive Committee in July 2007.

Joe Ralebepa

Joe Ralebepa (47)

BA, LLB, H.DIP (Company Law) (Wits), PGD (Commercial IP) (Nottingham Trent (UK)

Group General Counsel and Company Secretary and member of the Risk Committee, attends the Social and Ethics Committee by invitation.

Joe began his career in law at Werksmans Attorneys as an article clerk after graduating from Wits University. After practicing as a commercial attorney at Werksmans for a short while, he moved on to join the Southern & East Africa Division of The Coca-Cola Company in South Africa.
Joe’s career at The Coca-Cola Company (TCCC) spanned well over a decade, during which time he held various senior legal and corporate counsel roles including Group Intellectual Property Counsel, based in the UK. Joe joins the Massmart Group from British American Tobacco South Africa where he held the role of General Counsel and Head of Legal & External Affairs, and was a member of the Area Leadership Team and Board for their Southern Africa business.

Joe joined the Massmart Executive Committee in 2016.

Llewellyn Steeneveldt (50)

BSc Eng (Phys Met), GDE (Industrial), MBA

Group Commercial Executive, Chairman of the Real Estate Committee and Chairman of the TIP and Operations Forums

Llewellyn graduated from the University of the Witwatersrand in 1991 as a Physical Metallurgist. After seven years with Tongaat-Hulett group and three years with the Industrial Development Corporation, Llewellyn joined Massmart as Business Analyst in 2002. He has since held various positions within the Group, including Executive Assistant to the CEO and Managing Director of Builders Express. Llewellyn was appointed Group Commercial Executive and joined the Massmart Executive Committee in July 2009.

Albert Voogd

Albert Voogd (54)

MSC Business Administration

Divisional CEO for Massdiscounters

Albert is an experienced retail veteran across developed and emerging markets. He was with Ahold for more than 25 years, and has worked in Europe, the US and South America, across most retail functions, and in both Food and General Merchandise retail formats.

For the past two years Albert worked as Chief Operating Officer at SHV Makro in South America. He joined Massmart in August 2016 as the Divisional CEO for Massdiscounters and joined the Massmart Executive Committee in the same year.

Kevin Vyvyan-Day (54)

BCom, BAcc (Wits), CA (SA)

Divisional Chief Executive of Cambridge Food and Chairman of the General Merchandise Forum

After qualifying as a Chartered Accountant in 1989, Kevin consulted at both the Strategy Group (Deloitte) and Gemini Consulting. He joined UPD as Group Operations and Systems Director in 1995 and became Group Chief Executive Officer in 1996.  Kevin joined Massmart as Divisional Chief Executive responsible for Makro and as a member of the Massmart Executive Committee in 2005.  In September 2012, Kevin was appointed Divisional Chief Executive responsible for Cambridge Food.

Llewellyn Walters (55)

BA, LLB (Wits)

Divisional Chief Executive of Massbuild and Chairman of the Africa and Supply Chain Forums

Llewellyn spent thirteen years in the banking industry where he held senior positions in a number of specialist financial institutions before joining ABSA. In June 2003, Llewellyn joined Super Group, a JSE-listed supply chain and logistics company where his last position was Divisional MD responsible for the group’s African operations. He joined Massmart in November 2008 as Divisional Chief Executive for Builders Warehouse, later becoming responsible for the whole division, and was appointed to the Massmart Executive Committee upon joining.

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