Economic impact
We believe that the ultimate measure of our sustainability commitment is our ability to sustainably add exceptional economic value in a way that is responsive to the social and environmental challenges that confront the markets in which we operate.
It is our view that one of the leading sustainability contributions that we can make is to consistently and responsibly provide the South African consumer with the best possible cost to value proposition for the merchandise categories in which we trade.
Our group value added statement serves as the mechanism for demonstrating the economic contribution that Massmart makes to society, whilst our SRI Index performance helps us to understand if we achieve this responsibly.
JSE SRI Index Performance as at December 2011
| Environmental | Social | Governance and related sustainability concerns |
| No score provided by JSE Medium impact organization | Massmart achieved 39/39 core indicators | Massmart achieved 32/33 core indicators |
| No score provided by JSE Medium impact organization | Massmart achieved 43/49 desirable performance indicators | Massmart achieved 33/33 desirable performance indicators |
| Criteria were met | Criteria were met | Criteria were met |



Financial
results