Makro and Game feel world cup fever
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Makro and Game, part of the Massmart group, are gearing up for increased consumer demand as the FIFA World Cup 2010 event draws near.
Game has anticipated it will sell 20 000 football branded folding chairs carrying two football-theme variations plus an estimated 2000 winter blankets and 2000 seat pads as fans gear up for the FIFA WC 2010 Fan Parks.
Wing mirrors and car flags have seen unprecedented demand as team and country support grows stronger leading up to the event. Increased sales in excess of 30% in patio furniture and braais reflect the fact that homeowners are planning their home entertainment. Given that there will be an extended school holiday, stores are also stocking up on gaming and entertainment and early signs are very encouraging in these categories.
With specific reference to food and beverages, Makro, Game and the Cash & Carry stores are seeing increases in the sale of cold beverages, especially Coca-Cola. The increase is at least 7% higher than expected. There has been an increase of between 9 – 12% in sales of snack products, specifically potato crisps, and meat sales are ahead of expectations.
Beer is one of the biggest beneficiaries of the excitement created by the World Cup, with sales growing ahead of other liquor products such as spirits and wines.