Camp Master raises R250 000 for RAGE’s anti-poaching campaign
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South Africa’s leading outdoor brand, Camp Master has raised a total of R250, 000 for the Rhino Action Group Effort (RAGE) through the sale of vehicle mirror socks at selected Massmart stores.
Camp Master matched the contributions from Game, Makro and Builders’ customers to reach a grand total of R250, 000. The cheque was handed to RAGE at Massmart’s offices in Sunninghill on Thursday 3 December 2015 to aid its anti-poaching initiatives and help create awareness about the need to combat rhino poaching.
Camp Master brand ambassador, Stacey Lee Read , comments: “We are delighted to have partnered with RAGE on this meaningful awareness campaign. But, we must also thank our customers for not only donating towards this worthy cause but visibly demonstrating their rage against the devastating and criminal attacks on this beautiful creature.”
“Rhino poaching remains a critical conservation challenge in South Africa and we believe that investing our efforts in educating the public through raising awareness has been an effective step toward finding ways to save our rhinos.”
RAGE spokesman Andy Rice says: “We are hugely grateful to Camp Master for this large investment in RAGE’s activities – and to its customers for helping to create awareness of the ongoing challenge we face by using the mirror socks on their vehicles. The funds will help to sustain critical RAGE initiatives, with 95% of all funds raised deployed directly for on-the-ground activities. A visit to www.rhinorage.org provides information on all of our campaigns.”
NOTES TO EDITORS
RAGE is a Non Profit Company that is audited and administered by KPMG. Contributions to RAGE are allocated to anti-poaching initiatives prioritised by a committee of volunteer experts comprising ecologists, game reserve owners, members of government, media professionals and economists, whilst KPMG ensures strict accounting measures.
About Camp Master
Since 1998 Camp Master has been synonymous in the Southern African market with outdoor and camping and has grown to be South Africa’s number 1 outdoor camping brand. Camp Master offers a range of products including tents, chairs, gazebos, trailers and all other forms of outdoor products which are designed to help you have the best adventure possible from family camping trips at the local dam to hiking adventures to long stays in the wild. “Camp Master, Adventure by design.”
The link between Camp Master and a principled position against rhino poaching is intuitive and will be value accretive to the brand. Specifically it will add an emotional dimension to the Camp Master brand whilst also extending overall brand awareness. For more information please go to www.campmaster.co.za
Massmart is a managed portfolio of four divisions, each focused on high-volume, low-margin, low-cost distribution of mainly branded consumer goods for cash, in 13 countries in sub-Saharan Africa comprising 400 stores. The Group is the second largest distributor of consumer goods in Africa, the leading retailer of general merchandise, liquor and home improvement equipment and supplies, and the leading wholesaler of basic foods.