Builders Warehouse opens second store in Botswana
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Massmart is pleased to announce the opening of its second Builders Warehouse store in Botswana. The store opened its doors on Thursday, 25 July 2013. Massbuild invested R20, 55 million in the new 5 150 m2 Builders Warehouse, located in Somerset West, Francistown. The first Builders Warehouse store in Botswana opened in Gaborone, in September 2011.
Commenting, Llewellyn Walters CEO Massbuild, said: “As the largest home improvement retailer in South Africa, and with the success of our Gaborone store, we are delighted to be opening another store in Botswana. We have been looking forward to bringing customers inn Francistown the best choice at the lowest possible prices.”
The new store’s design and layout is in line with South African Builders Warehouse stores and natural lighting has been introduced into the store through translucent roof sheeting to help reduce energy consumption. The new store’s design and layout is easy to navigate and helps define the store’s merchandise areas.
Grant Pattison, Massmart Chief Executive Officer, said: “The store opening is in line with Massmart’s Africa expansion strategy and we have several new sites approved in our existing African markets. We are also focusing on East and West Africa where we are already in the planning stages of implementing our discount food retail strategy.”
Massbuild opened its first central distribution centre, located in Midrand, in April this year. The 35 000 m2 facility will service all of Massbuild’s brands throughout Africa.
Products and services
The comprehensive range of products in the store includes: Bathroom, building materials, cement, décor, electrical, flooring (tiles, laminates and carpets), garden plants, hand tools, hardware, kitchens, lighting, outdoor, paint, plumbing, civil, pool, power tools, sanitary ware and security products.
The store will also offer its contractor customers a dedicated department and service counter that can assist them with their bill of quantities for projects. An experienced key account manager is allocated to attend to their individual needs with regards to tender pricing, specifications and the supply of building and civil material. In addition the following services will also be offered: building cost estimation, on-site measurements for additions and roofs, supervised installations of kitchen cupboards, cornices specifically designed in width and cut to size, quotations and estimations, delivery as well as the option to either open a 30 Day account, cash or deposit account.
Other service offerings include, remote control programming, made to measure curtains and blinds, gas filling and swopping, glass cutting, key cutting, kitchen design and installation, pool water testing and advice, paint mixing and colour consulting, precision timber and board cutting.
All three Builders brands operate under the Massbuild Division (part of Massmart) and collectively provide project complete solutions to the small or large building and maintenance contractor, home improvement and DIY enthusiast as well as garden or any other related projects. The stores have convenient trading hours and locations and offer a large range of quality products and services at competitive prices under one roof. Builders Warehouse follows the big box or warehouse retail format and trades out of 30 stores in eight provinces in South Africa and has two stores in Botswana. Builders Express trades out of 28 stores in four provinces catering to the home owner and DIY enthusiast. Builders Trade Depot operates 27 outlets catering mostly to medium and large contractors and tradesmen engaged in building, maintenance and renovation projects.
Massmart is a South African-based globally competitive regional management group, invested in a portfolio of differentiated, complementary, focused wholesale and retail formats, each reliant on high volumes and operational excellence as the foundation of price leadership, in the distribution of mainly branded consumer goods for cash. It is the third largest distributor of consumer goods in Africa, the leading retailer of general merchandise, liquor and home improvement equipment and supplies, and the leading wholesaler of basic foods. Massmart currently has 381 stores in sub-Saharan Africa with plans to expand into East and West Africa.
Issued by Brunswick