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Makro

Masswarehouse

Masswarehouse Brands

Masswarehouse, the founding entity of Massmart, operates 14 massive warehouse stores branded as Makro. These are situated in the large metropolitan centres in South Africa selling food, liquor and general merchandise to retail and wholesale customers. This big-box warehouse club format with our no-frills approach keeps costs down and provides the platform for our high-volume, low-margin sales offering of quality branded merchandise.

Masswarehouse Fast Facts

  • New Vaal Store
  • Merchandise proposition: an extensive range of food, liquor and general merchandise including appliances, sports, outdoor, DIY, and home entertainment.
  • Masswarehouse Brand: Makro
  • Number of stores: 14 stores
  • Target market: Liquor and general merchandise (LSM 6-10) and food (LSM 2-6)
  • Divisional comparable store sales: 6.9% with estimated inflation of 0.4%
  • Total 52 week sales: 12,722.9m
  • 2011 trading profit (before tax): R803.2m
  • Comparable sales growth: 10.6%
  • 2011 Trading Area: 128 417 m2
  • Average Trading Area per store: 9 173m2
  • Geographic presence: South Africa
  • Number of employees: 2 877

Makro's Value Proposition

Makro’s offerings are tailor-made to fit a variety of customer needs across all our merchandising categories.

Our food offering caters to wholesale shoppers ranging from informal traders and grocery store owners to hoteliers, restaurateurs, offices and schools. Wholesale customers account for up to 80% of Makro’s food sales and most shop during the week for the convenience of our wide range of good value, quality consumables. At weekends, our focus shifts to promoting good buys for retail food and grocery shoppers who can achieve substantial savings on their monthly household basket compared to other mass retail outlets.

Our liquor offering also caters to both the retail and wholesale customer. Our liquor outlets, immediately adjacent to our main outlet, continue to increase their range of premium brands, especially in wine and whisky. These products are sold at a low margin to maintain and grow our share of the market. At the same time we have maintained a strong presence in beer and budget brands for liquor wholesalers looking for good value.

Financial Performance (June 2011)

    2011 2010 2009
    52 week 52 week 52 week
Sales Rm 12,722.9 11,501.2 11,102.4
Trading profit before interest3 Rm 749.0 685.4 713.0
Trading profit before interest as % sales % 5.9 6.0 6.4
         
Net finance income Rm 54.2 57.8 89.6
Trading profit before taxation3 Rm 803.2 743.2 802.6
Trading profit before taxation as % sales % 6.3 6.5 7.2
         
Operating profit before taxation Rm 780.5 738.5 808.2
Operating profit before taxation as % sales % 6.1 6.4 7.3
         
Inventories Rm 1,239.2 1,161.0 1,159.2
Inventory days days 42 44 45
         
Net capital expenditure1 Rm 188.4 77.3 102.3
Cash flow from operating activities Rm (7.3) 246.3 145.5
         
Number of stores   14 13 13
Trading area m2 128,417 118,208 117,859
Average trading area per store m2 9,173 9,093 9,066
Number of employees   2,877 2,644 2,805
         
Sales per store R000 908,779 884,708 854,031
Sales per m2 R000 99 97 94
Sales per employee R000 4,422 4,350 3,958
1. Net capital expenditure is defined as capital expenditure less disposal proceeds.
2. The ratios have been calculated using year-end balance sheet figures.
3. Trading profit is earnings before asset impairments, BEE transaction IFRS 2 charges and foreign exchange movements.
4. The above results exclude Makro Zimbabwe. Details can be found in note 8.
5. Definitions/explanations to the ratios and terms above can be found here.

Sustainability Performance (June 2011)

  • Value added: R 3,353.7m
  • Customer satisfaction: 89.8%
  • Tested HIV/AIDS prevalence: 1.9%
  • Black professionals as a percentage of management professionals: 68%
  • Our B-BBEE score: 75.1%
  • Our purchased electricity emissions intensity: 378.5 CO2e(kg)/m2
  • Corporate social investment as a percentage of PAT: 1%
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