Makro’s festive liquor catalogue offers more savings and rewards
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Today Makro, one of South Africa’s leading liquor destinations, launched the 2017 Makro Festive Liquor Catalogue. Each year the catalogue, which features the widest range of liquors at exceptional prices, is met with much anticipation.
This year Makro is giving customers even bigger savings and more rewards. One of the ways Makro is doing this is by introducing Inflation Busters to their offering. These are products offered at 2016 Makro Festive Liquor Catalogue pricing or less. For instance, the Veuve Clicqout Brut Champagne was priced at R529 in 2016 will now retail for R499. Champagne is the fastest growing category at Makro with 20% growth year to date.
Makro is also well-known for having the rarest and finest whiskies and cognacs. The Glenlivet 50 YO Winchester Collection single malt Scotch whisky is this year’s most expensive bottle. There are only two bottles of the rare blend available at R650 000 each.
The Glenfiddich 50YO single malt is back. Two lucky connoisseurs will be able to purchase the rare blend at an Inflation Buster promo price of R600 000 and earn R50 000 in mRewards.
“We worked really hard to give our customers even more value for money than we did last year so there are hundreds of Inflation Busters in the catalogue and they cover every category, ranging from premium tipple to everyday, local favourites. Where we couldn’t reduce the price, we incorporated value added propositions such as offering certain bottles in special gift boxes, or offering free bar accessories or giving cashback through the mCard app” says Makro CEO, Doug Jones.
Launched in earlier this year, Makro’s mCard is an easy-to-use retail rewards app that allows customers to shop for products and get rewards. The more a customer buys in-store or online, the more they get rewarded with cash that is paid into their mWallet. Called mRewards, the cash can then be used to make more purchases in-store or it can be transferred to a family member, friend or even donated to one of Makro’s registered CSI partners.
Following the successful launch of the app, customers can now purchase certain products in the Makro Festive Liquor Catalogue and earn mRewards.
With the widest range on offer, Makro is the ideal liquor destination for every palette.
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Notes to Editors
Makro now has 20 warehouse clubs in South Africa trading in food, general merchandise and liquor with stores located in major metropolitan areas, operating under a low cost/low margin trading philosophy. This ethos enables high volume distribution of merchandise at competitive prices. Makro’s consumers include retail and commercial customers and traders.
Massmart is a managed portfolio of four divisions, each focused on high volume, low margin, low-cost distribution of mainly branded consumer goods for cash, through 419 stores in 13 countries in sub-Saharan Africa.