Game and DionWired launch at the Mall of Africa
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On Thursday 28 April 2016 the Mall of Africa opened its doors with thousands of customers queuing to take advantage of various opening-day sales.
Located in Waterfall, a new area between Johannesburg and Pretoria, and with 131,000 square metres of retail space, The Mall of Africa is South Africa’s largest shopping mall ever built in a single phase.
Approximately 300 retailers have a presence in the Mall of Africa, including DionWired and Game. Both of these Massmart stores had huge opening-day sales which made an array of tech goods as well household products and general merchandise available at discounted prices.
In a bid to cash in on opening day specials an estimated 26 000 shoppers formed long queues outside Game and DionWired. The Mall of Africa launch marks the biggest opening day sales for both DionWired and Game stores, breaking the previous records set at Woodmead (DionWired) last year and Gateway (Game) in 2013, respectively. Collectively the stores sold over 1119 DSTV Explorers.