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Our business

Massmart, Africa’s second largest retail group, comprises four Divisions operating 423 stores, across 13 sub-Saharan countries. Through our widely recognised, differentiated retail and wholesale formats, we have a leading share in the General Merchandise, Liquor, Home Improvement and Wholesale Food markets.
Our commitment:
We are committed to saving our customers money so they can live better
Our purpose:
TO BE THE MOST TRUSTED, HIGH VOLUME, LOWEST COST, WHOLESALE AND RETAIL GROUP IN SUB-SAHARAN AFRICA, DELIVERING EXCEPTIONAL VALUE TO MASS MARKET CONSUMERS
Our values enable us to deliver on our purpose:
Ethical and respectful
Good business at the centre of everything we do
Responsible
THOUGHTFUL CHOICES FOR A BETTER FUTURE
Excellence
SMART IDEAS THAT INSPIRE EVERYDAY EXCELLENCE
Inclusive
CREATING OPPORTUNITIES FOR EVERYONE TO PROSPER
Stakeholders:
Our loyal customer base
Our employees and leadership team
Providers of financial capital
Key suppliers and service providers
The communities in which our stores operate, government and civil society
How we create value for our stakeholders:
We are committed to nurturing our stakeholder relationships, which ensures we build long-term partnerships. These are fundamental to our business model, which is built on high-sales density formats, procurement scale and cost-efficient routes to market. As a result, we are able to optimise supplier distribution and obtain price leadership, which enables us to deliver on our commitment of saving our customers money so they can live better.
Key sales drivers:
  • Consumer confidence
  • Product inflation/deflation
  • Price/value perception
  • Interest rates
  • New stores maturing
Material matters:
Potentially impacting our ability to create value:
  • A constrained consumer environment
  • Potential for economic and political progress
  • Digitalisation of business
  • Building strong teams
  • Transformation and BBBEE