OUR BUSINESS IS BUILT ON HIGH-VOLUME, LOW-COST AND OPERATIONAL EXCELLENCE WHICH ENABLES OUR PRICE LEADERSHIP
Through our SUPPLY CHAIN we operate cost-efficient routes to market which include warehousing, transportation and the distribution centres (DCs) that replenish our stores.
We OPERATE 423 STORES IN 13 COUNTRIES effectively through labour efficiency, store process optimisation and digitalisation. Further, we extend our reach through our online platforms.
We maximise MARKETING AND SALES through pricing, promotional activity, communication and channel management.
We focus on CATEGORY MANAGEMENT and rely on strategic relationships with suppliers to maintain our low-cost promise, assortment optimisation, Private Label, merchandising, product placement and space allocation.
We provide SUPPORT SERVICES to all our Divisions including technology development, human resource management, general management, planning and finance.
Operational excellence that supports a low cost base
Efficiency in the management of capital, space and people