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Masscash consists of a Wholesale division with Cash & Carry Food and cosmetics’ businesses, and a Retail division, which comprises Food outlets targeting lower LSM groups. The Wholesale division includes CBW, Jumbo Cash & Carry, Trident and Shield. The Retail division consists of the Cambridge Food and Rhino Cash & Carry brands.
2016 Highlights
  • Wholesale Cash & Carry store optimisation plan completed
  • National customer Banner and Franchise brands in Wholesale accelerated growth in Food & Liquor
  • Second consecutive year of strong Retail operating profit growth in a challenging consumer environment
  • Opened eight new Retail stores – the highest number of store openings in a year
2016 Strategy
  • Complete reorganisation of Wholesale store operations and buying departments
  • Improve Wholesale supply chain and logistics capability to facilitate a superior route-to-market for suppliers
  • Improve Retail profitability of underperforming regions, whilst accelerating pace of growth of profitable regions
  • Enhance Fresh Food offering to increase participation and margin
  • Roll-out single platform on SAP within Retail Division
Delivering on our strategy
What we did well:
  • Successfully regionalised Wholesale store operations
  • Improved operating performance of Wholesale stores
  • Significantly grew Retail business profitability from new and existing stores
  • Maintained positive price perception in an increasingly competitive environment
  • Strengthened Fresh Food proposition and participation
The improvements we made:
  • Improved customer value proposition and experience through better store operations and distribution capability
  • Improved Fresh department execution
  • Successfully contained overhead costs
The challenges we’re facing:
  • Tough consumer environment characterised by weak employment and less disposable income
  • Deflationary economic outlook in Food expected from quarter 2, 2017
Strategic focus for 2017
  • Driving the Wholesale customer value proposition through investment in sales capability
  • Continue to build a superior route-to-market for our suppliers
  • Increase the Retail new store pipeline to grow profitable regions and consider smaller format opportunities
  • Expand Wholesale store footprint outside South Africa
  • Improve trading densities in new Retail stores whilst increasing profitability of mature stores
  • Continue momentum in enhancing the business’s Fresh Food proposition
  • Continue to roll-out SAP roadmap across all regions within Retail division
Future outlook

Masscash Retail will open eight stores in 2017 and a further 10 in 2018 representing space growth of 59.8%. Key focus areas will include: process and quality improvements to the Fresh departments and IT infrastructure, and supply chain projects to improve operating efficiencies, and investments in human capital to support future growth plans. On the Wholesale side, our organisational redesign, increased focus on customer solutions and sales, and absolute focus on providing a superior route-to-market for our suppliers will continue to drive gains.

R31,748.1 million
2015: R29,531.2 million
Trading Profit
R284.7 million
2015: R222.0 million
2015: 121 stores
Total trading space
2015: 372,714 m²
Management team
Guy Hayward (Non-Executive Chairman)
Kevin Vyvyan-Day (Chief Executive Officer)
Bronwynne Bester (Human Resources)
Norman Gray (Non-Executive)
Chris Knight (Gauteng Managing Director)
Mike Marshall (BSP)
Joe Ralebepa (Non-Executive)
Andrew Stein (Marketing)
Craig Surmon (KZN Managing Director)
Johannes van Lierop (Non-Executive)
Guy Hayward (Non-Executive Chairman)
Neville Dunn (Chief Executive Officer)
Norman Gray (Non-Executive)
Andrew Mardon (Merchandise)
Thiruvashani Naicker (Finance)
Joe Ralebepa (Non-Executive)
Johannes van Lierop (Non-Executive)
Robin Wright (Non-Executive)