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Massbuild is the Southern African leader in Home Improvement, DIY and Building Materials. Four Builders formats each cater to different markets with their own personalised feel and service offerings. Builders’ stores offer exceptional value, a comprehensive range of competitively priced products, with helpful service. Whatever our customers want or need to live better, we provide solutions to help them to ‘Get it Done’.
2016 Highlights
  • Four new stores opened in South Africa: two Builders Express and two Builders Superstores
  • Builders Online launched to a select group of trade customers in November 2016
  • Builders stores outside of South Africa achieved sales of R1 billion
  • Centralised auto-replenishment stock management contributed 85% of total orders with on-shelf availability for replenishment articles was 92%
  • Revamped three key stores
2016 Strategy
  • Developing Builders’ customer value proposition
  • Interconnected retail by digitising Builders, to increase sales through channels such as ecommerce, a customer contact centre and customer relationship management
  • Extend and optimise supply chain network to improve efficiencies and customer service through a central model
  • Innovation through focusing on Builders private label, home design and solar categories
  • Space management
  • Focus on brand awareness
  • Grow Builders footprint through new channels, new stores and African expansion
Delivering on our strategy
What we did well:
  • Our Best Price Cement and Price-Lock campaigns delivered great value for money
  • Piloted Builders Online to a select group of B2B customers
  • Increased African stores contribution to the Group
The improvements we made:
  • Increased the centralised warehousing and distribution network to 52%
  • Significant optimisation efforts through implementing JDA Workforce Management pilot and JDA Space Management pilot
The challenges we’re facing:
  • Tough South African economic environment placing pressure on our core middle- and upper-income customer
  • Economic challenge and the resulting currency devaluation in Mozambique
Strategic focus for 2017
  • Open two new ex-SA stores in Kitwe (Zambia) and Maputo (Mozambique).
  • Focus on optimisation initiatives, including space planning, assortment optimisation and workforce scheduling.
  • Relocate Western Cape Regional Distribution Centre to a larger premises
  • Grow Builders Superstore by eight stores
  • Grow Massbuild private label sales
  • Build a leading inter-connected retail business
  • Continuously revisit store specifications to reduce costs and improve energy efficiency
Future outlook

Massbuild remains committed to growth through extending our store footprint, by opening new stores in South Africa and Southern Africa and by growing sales through our digital platform. We aim to increase our market penetration in rural areas through the Builders Superstore format and filling the market gaps in metros, cities and towns with the appropriate format. Massbuild’s overall objective remains to be Southern Africa’s market leader in Home Improvement, DIY and Building Materials.

R12,687.1 million
2015: R12,010.6 million
Trading Profit
R712.6 million
2015: R 693.6 million
2015: 102 stores
Total trading space
2015: 449,133 m²
Management team
Guy Hayward (Non-Executive Chairman)
Llewellyn Walters (Chief Executive Officer)
Karen Ferrini (Africa)
Norman Gray (Non-Executive)
Neville Hatfield (Merchandise)
Diane Hoffman (Supply Chain)
Chris Lourens (Operations)
Mncane Mthunzi (Builders Superstore)
Lizelle Petersen (Finance)
Joe Ralebepa (Non-Executive)
Alex Rymaszewski (Store Development)
Andre Steyn (Marketing and Innovation)
Cristina Tomaz Weeden (Human Resources)
Johannes van Lierop (Non-Executive)