Integrated annual report
for 52 weeks ended 27 December 2015
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Our strategic priorities

2015
We remain focussed on these four key strategic priorities:
 
Improve profitability
Grow Builders and Retail Food in South Africa
Grow into africa
Grow online
In 2015, we delivered on these priorities by:
 
Focussing on sales,
operating margin and
expenses
Did you know?
Massmart has the highest
annual sales densities in South
African retail at R201 million per store and the lowest operating costs as a % of sales at 16.4%
Leveraging our investment in Builders and building a Retail Food proposition on the General Merchandise and Wholesale platforms
Did you know?
In 2015, Massbuild and Masscash Retail had gross South African space growth of 4.7% and 5.6% respectively
Leveraging South African market leadership and operating strengths in sub-Saharan Africa
Did you know?
Builders’ Rest of Africa store sales are fast approaching R1 billion out of 6 stores after just 3 years
Working towards building a profitable omni-channel presence synergistic with Massmart category- and market-leadership, and customer needs
Did you know?
Traffic on the Makro site grew by more than 65% and had 11 million unique visitors during 2015
2016
Our strategic priorities for 2016 remain unchanged and we will deliver on these using our four values:
 
We will deliver on these using our four values:
Ethical & respectful
Responsibility
Excellence
Inclusivity
We will also deliver on these priorities by:
 
Addressing cost structures
and processes in each of the
Divisions and ensuring that
we collaborate across the
Divisions to reduce cost
duplication and inefficiency
Continuing to roll-out Builders’ offering through three formats – Builders Warehouse, Builders Express and Builders Superstore Rolling out Retail Food through adding the Fresh category to Game and Makro stores, and by opening more Rhino and Cambridge stores
Opening five new stores
in four countries outside
South Africa during 2016
Responding to the growing presence of online shopping and digital activation in
our customers’ lives and how it affects their shopping behaviour and needs
We see following continuing opportunities
 
Remaining relevant to
customers by offering
blatant value through
well-priced and relevant
merchandise
Authoritative range and best-in-market pricing on Known Value Items (KVI’s) in Builders.
Our Marketside brand is now implemented across fresh produce, bakery and butchery in Game, Makro and Cambridge Food in Gauteng
Bespoke African Retail study confirms significant potential of our formats across key African countries – and need for measured and longer-term approach
Responding to the growing presence of online shopping and digital activation in
our customers’ lives and how it affects their shopping behaviour and needs