Integrated annual report
for 52 weeks ended 27 December 2015
Share -0.60%
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Our purpose

Massmart’s commitment to our customers:
Saving customers money so they can live better
Massmart’s definition of purpose:
To be the most trusted, high volume, lowest cost, wholesale and retail Group in sub-Saharan Africa, delivering exceptional value to mass market consumers
What sets us apart
 
EXCEPTIONAL MASS MARKET VALUE
We exceed expectations of value amongst the widest consumer market in sub-Saharan Africa
LOWEST COST
Our high sales density formats and cost-efficient route to market drive price leadership
HIGH VOLUME
Our procurement scale optimises supplier distribution and price efficiencies
MOST TRUSTED
We nurture exceptional partner and stakeholder loyalty enabling long-term relationships
How we do this
 
Complementary and differentiated formats Best customer experience Excellent assortment clarity and value
Smart Group leverage Best operational execution Excellent cost control
Smart Group-wide category management Best customer activation Excellent omni-channel execution
Good governance and compliance Best partner and stakeholder engagement Excellent delivery against commitments
How we measure our performance
 
  • High customer satisfaction
  • Lowest comparable basket price
  • Lowest costs as % of sales
  • Best space productivity
  • Best stock velocity
  • High market shares
  • Highest partner and stakeholder likelihood to recommend
Our values guide how we work
 
INCLUSIVITY
Creating opportunities for everyone to prosper
EXCELLENCE
Smart ideas that inspire everyday excellence
RESPONSIBILITY
Thoughtful choices for a better future
ETHICAL & RESPECTFUL
Good business at the centre of everything we do