Massmart practises an open-door-policy with our stakeholders to whom we provide various platforms to share and help us understand their perspectives. Our approach to stakeholder engagement is relatively fluid but typically involves the following steps:
Conduct desktop, mostly web-based research, to identify public policy issues, specifically those that are relevant to the retail industry;
2 DISCOURSE ANALYSIS
Review leading media coverage to identify retail-related public interest issues that have a high share of voice in the public discourse;
Deploy employee, customer and supplier surveys to assess Massmart-specific organisational and supply chain expectations and perceptions;
Prioritise the identified input and formulate it into thematic focus areas;
Facilitate face-to-face interaction with subject matter experts including employees, suppliers, customers and representatives from civil society and government to expand our understanding of the identified focus areas; and
6 REVIEW AND CONTEXTUALISE
Consolidate and contextualise the output of these meetings with reference to our Accountability Agenda which typically results in the validation, removal or addition of Group accountability objectives within our sphere of influence.
Although we have presented our engagement approach as a structured linear process it tends, in practise, to be applied flexibly and to benefit from informal, often unplanned, feedback.
The table below summarises some of the issues that we engaged with in 2013: