Massmart aspires to be trusted by all our stakeholders but we are clear that earning and keeping trust is a journey rather than a destination.


It is about the way in which we conduct our business; the way that we source merchandise and deal with our suppliers; the way that we sell merchandise and engage with our customers; the way that we manage our operations and treat our associates; the way that we optimise returns and report to our shareholders; the way that we comply with the law and provide transparent disclosure; and the way that we demonstrate good corporate citizenship.

This section seeks to provide a balanced perspective that demonstrates that doing the right thing is core to our business philosophy. Specifically it summarises:


The way that we engage with stakeholders;

Our progress in enabling sustainable supply and consumerism, minimizing our environmental footprint and championing social equality initiatives; and

Performance indicators that enable an a comparative assessment of performance

Recognising that different readers may require more issue specific detail we also provide an additional reading list to provide greater clarity wherever possible.

If after reading this update you require more information or if you wish to engage us on a particular issue then please contact




As we have reported previously, Massmart’s Corporate Accountability initiatives are identified and prioritised on the basis of feedback from stakeholders and with reference to the following six assessment criteria:





This has resulted in a Corporate Accountability agenda which is described in the matrix below:

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(M) mandatory initiatives


These initiatives are described in greater detail here.