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The sole objective of Massmart’s strategic thought and action is the achievement of competitive advantage through the continual improvement of a high-volume, low-expense business model that enables the provision of exceptionally low prices on an extensive range of products to our customer base (a broad spectrum of society in 12 sub-Saharan countries).
The Strategy and Investment Committee of the Board enhances the quality of decisions regarding strategy – facilitating a robust analysis and evaluation of options by the Board and executive management. An annual three-year strategic review ensures that there is continuity and coherence in this strategic thinking.
Our Vision for Growth 2013 covers the focus on leadership and transformation, supply chain, private label, financial services, organic growth, new formats and sustainability, all of which represent key elements of our three-year rolling strategic plans.
View the 2012 investor presentation for the update on our Vision for Growth.
