Massmart is a South African-based globally competitive regional management group, invested in a portfolio of differentiated, complementary, focused wholesale and retail formats. These are each reliant on high volumes and operational excellence as the foundation of price leadership, in the distribution of mainly branded consumer goods for cash. Massmart is the second-largest distributor of consumer goods in Africa, the leading retailer of general merchandise, liquor and home improvement equipment and supplies, and the leading wholesaler of basic foods.
The Group comprises nine wholesale and retail chains, and one buying group - 379 stores and 633 buying group members all focused on high-volume and low-cost distribution. We operate in 12 countries in sub-Saharan Africa through the Group’s four operating divisions – Massdiscounters, Masswarehouse, Massbuild and Masscash. We are listed on the main board of the JSE Securities Exchange in the Consumer Services-Retail sector.
The Group’s brands - Game, Dion Wired, Makro, Builders Warehouse, Builders Express, Builders Trade Depot, CBW, Jumbo Cash and Carry, Cambridge Food and the Shield buying group - enjoy high recognition in their market segments and span a diverse and broad consumer base that extends from Living Standard Measure (LSM) 1 to LSM 10. The Group continuously improves the performance of our portfolio of businesses through strategic and structural clarity, high market shares, excellent management and technology, and the sharing of resources.
Founded in 1990 and listed on the JSE Limited on 4 July 2000 at R12.50 per share, the Group is currently a top 40 listed company (by turnover) and is a participant in the JSE Limited’s Socially Responsible Investment Index. Massmart employs over 30 000 permanent and flexi-time staff, and achieved annual sales of R52,950.1 billion for the year ending 27 June 2011.
Massmart’s sustainability proposition is driven by the objective to achieve commercial success by adopting a cost-effective mass distribution business model that offers stakeholder benefits on both ends of the retail value chain without compromising commitment to socially responsible business practice. At the core of this proposition is a commitment to apply the highest standard of ethical conduct in our dealings with all stakeholders, with the ultimate measure being able to add exceptional economic value in a way that is responsive to the social and environmental challenges that confront the markets that the Group operates in.