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Business Model

Massmart has evolved a business model that empowers its Divisions to take trading decisions suited to their individual operating needs but within a strategic operating and financial framework set by the Group.

Business model

The advantages of this are:

  • Consistent Group-wide compliance with national legislative requirements and best governance standards are guaranteed.
  • Each Division is committed to implementing Massmart’s core strategy of being a high-volume and low-cost distributor of quality branded consumer goods for cash.
  • It ensures that expansion plans add net value to the Group rather than cannibalising existing operations.
  • The Divisions are able to extract maximum value from being part of a larger Group with greater access to goods, services and improved terms with suppliers.
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